Privacy Policy

1. Introduction

Welcome to AXIFY ("App," "we," "us," or "our"). AXIFY is a sports motion analysis application developed by Narelio ("Company"). We are committed to protecting your privacy and ensuring full transparency about how your information is handled.

This Privacy Policy explains what data the App collects, how it is used, and your rights under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Act on the Protection of Personal Information (APPI, Japan).

By using AXIFY, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the App.

2. On-Device AI Processing — Your Videos Never Leave Your Device

This is the cornerstone of AXIFY's privacy design.

AXIFY uses Apple's built-in Vision framework to perform human body pose estimation and motion analysis. This processing occurs entirely on your device using Apple's Neural Engine and local hardware. Specifically:

• No videos or photos are uploaded to any external server, cloud service, or third-party AI provider.
• No pose data, skeleton data, or joint measurements are transmitted outside your device.
• No cloud-based AI APIs (e.g., Google Cloud Vision, AWS Rekognition, OpenAI) are used.
• All angle measurements, pose overlays, and analysis results are computed and stored locally on your device.

Your media files remain under your sole control at all times. This is not a policy choice—it is an architectural guarantee built into the App's code.

3. Information We Collect

3.1 Information You Provide Directly

Data Type

Description

Storage Location

Projects

Project names, tags, and creation dates

On-device (SwiftData) + iCloud (if enabled)

Videos

Video files imported from your Photo Library or Files app

On-device Documents directory + iCloud Documents (if enabled)

Annotations

Drawings, lines, angles, and text overlays you create on videos

On-device (SwiftData) + iCloud (if enabled)

Preferences

App language, haptic feedback setting, video layout preference

On-device (UserDefaults)

3.2 Information Collected Automatically

Data Type

Description

Purpose

Subscription Status

Whether you are a free or Pro subscriber

Managed by RevenueCat to unlock features

Purchase Events

Transaction records for in-app purchases

Processed by Apple App Store and RevenueCat

Video Metadata

Technical properties of imported videos (resolution, frame rate, duration, recording date)

Extracted locally for display purposes only

3.3 Information We Do NOT Collect

We explicitly do not collect:

• Location data
• Health or biometric data
• Advertising identifiers (IDFA) or device identifiers (IDFV)
• Contact information, email addresses, or phone numbers
• Browsing history or usage analytics
• Crash reports or diagnostic telemetry sent to third parties
• Any data through third-party analytics SDKs (we use none)

4. Third-Party Services

AXIFY integrates with a minimal number of services. Below is an exhaustive list:

4.1 RevenueCat

• Purpose: In-app subscription and purchase management.
• Data Shared: Anonymous purchase events, subscription status, and entitlement information.
• Data NOT Shared: Videos, photos, annotations, pose data, or any user-created content.
• Privacy Policy: https://www.revenuecat.com/privacy

4.2 Apple iCloud (CloudKit)

• Purpose: Optional synchronization of your projects, video metadata, and annotations across your Apple devices.
• Data Synced: Project metadata, video metadata, annotations, and video files (to your personal iCloud account only).
• Control: iCloud sync is controlled entirely by your device's system settings. You can disable it at any time via Settings > [Your Name] > iCloud > AXIFY.
• Privacy Policy: https://www.apple.com/legal/privacy/

4.3 Apple App Store

• Purpose: Payment processing for in-app subscriptions.
• Data: All payment information (credit card, billing address) is handled exclusively by Apple. We never receive or store your payment details.

We do not integrate any advertising networks, analytics platforms, social media SDKs, or tracking services.

5. How We Use Your Information

We use the limited data described above for the following purposes only:

1. Providing Core Functionality — Storing your projects, videos, and annotations so you can analyze sports motion.
2. Subscription Management — Verifying your subscription status to enable Pro features.
3. iCloud Synchronization — Syncing your content across your Apple devices (if you have enabled iCloud for AXIFY).
4. Handoff / Continuity — Allowing you to continue viewing a video on another Apple device using Apple's encrypted Handoff protocol.

We do not use your data for advertising, profiling, automated decision-making, or any purpose beyond the core functionality of the App.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to any third party.

Your data may only be shared in the following limited circumstances:

• With RevenueCat — Anonymous purchase and subscription data, as described in Section 4.1.
• With Apple — Via iCloud sync (your personal iCloud account) and App Store payment processing.
• With Other Users — Only if you explicitly choose to share a project using the App's sharing feature (powered by CloudKit). You control who receives shared projects.
• Legal Obligations — If required by law, court order, or governmental regulation, we may disclose information to comply with legal obligations.

7. Data Retention

• On-Device Data: Your projects, videos, and annotations remain on your device until you delete them. Uninstalling the App removes all locally stored data.
• iCloud Data: Data synced to iCloud is retained according to your iCloud storage settings and Apple's data retention policies. You may delete this data via iCloud settings.
• RevenueCat Data: Purchase and subscription records are retained by RevenueCat in accordance with their privacy policy and applicable legal requirements.

8. Data Security

We implement the following security measures:

• On-Device Storage: All data is stored using Apple's SwiftData framework with iOS-level encryption (Data Protection).
• Encrypted Transit: iCloud sync and RevenueCat communications use TLS (Transport Layer Security) encryption.
• No External Servers: We do not operate backend servers that store your data. Your content lives on your device and, optionally, in your personal iCloud account.
• No Credentials Stored: We do not store passwords or authentication credentials. Subscription authentication is handled entirely by Apple.

9. Your Rights Under GDPR (European Economic Area)

If you are located in the European Economic Area (EEA), you have the following rights under the GDPR:

Right

Description

Access

You may request a copy of the personal data we hold about you.

Rectification

You may request correction of inaccurate personal data.

Erasure

You may request deletion of your personal data ("right to be forgotten").

Restriction

You may request restriction of processing of your personal data.

Portability

You may request your data in a structured, machine-readable format.

Objection

You may object to the processing of your personal data.

Withdraw Consent

You may withdraw consent at any time where processing is based on consent.

Legal Basis for Processing: We process your data based on (a) the performance of a contract (providing the App's services) and (b) your consent (e.g., enabling iCloud sync).

Data Controller: Narelio Contact: See Section 14 below.

To exercise any of these rights, please contact us using the information in Section 14. We will respond within 30 days.

10. Your Rights Under CCPA (California, USA)

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected.
• Right to Delete: You may request deletion of personal information we have collected.
• Right to Opt-Out of Sale: We do not sell your personal information. There is no need to opt out.
• Right to Non-Discrimination: We will not discriminate against you for exercising any CCPA rights.

Categories of Personal Information Collected: Purchase/subscription information (via RevenueCat). We do not collect identifiers, biometric information, geolocation data, internet activity, or inferences.

To exercise your CCPA rights, please contact us using the information in Section 14.

11. Your Rights Under APPI (Japan)

If you are located in Japan, your personal information is protected under the Act on the Protection of Personal Information (APPI). You have the right to:

• Request Disclosure of the purpose of use and content of your retained personal data.
• Request Correction of inaccurate personal data.
• Request Cessation of Use if your data is being handled in violation of the APPI.
• Request Cessation of Provision to third parties.

Purpose of Use: To provide in-app subscription services and, optionally, iCloud data synchronization.

Cross-Border Transfer: Subscription data may be processed by RevenueCat (United States). This transfer is conducted with appropriate safeguards in compliance with APPI Article 28.

To exercise your rights, please contact us using the information in Section 14.

12. Children's Privacy

AXIFY is not directed at children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided personal information through the App, please contact us and we will take steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically. Your continued use of the App after any changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Narelio Email: support@narelio.com

This Privacy Policy is provided in both English and Japanese. In the event of a discrepancy, the English version shall prevail.